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Alan Blackwell & Cheryl Bates - in-toto Bath

Alan Blackwell & Cheryl Bates - in-toto Bath

When did you join in-toto?

We opened the doors to in-toto Bath in July 2013.

What did you do before joining the in-toto Franchise?

We ran businesses in Kitchen Door Replacement and Garden Design.

How has the business changed over time?

Being quite a new in-toto studio, we have probably changed more than the business. We have become more familiar and more confident. The business is now beginning to attract more referral which is fantastic.

Why did you choose to join the in-toto Franchise?

We chose in-toto because it is a well-established franchise with a high-quality product range as well as offering training and support.

How did you choose your studio location?

We looked around at great length, before eventually choosing Bath for its relative affluence, reasonable catchment population and its general appeal.

What has been your biggest challenge so far?

Building a good team. It takes time.

What has been your proudest moment so far?

We're always incredibly proud when we receive positive feedback from our happy customers.

What advice would you give to new starters?

Be prepared to work hard. Focus on building a medium term bank of business. Aim towards giving your customers a fantatic experience. 

What did you do to research becoming a franchise?

From going to franchise exhibitions and reading published material about franchising, to buying specific industry market research to discover the trends and potential of the industry and businesses we were considering.