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5 Reasons Why the Houzz Trends Study 2016 is Great News for in-toto Franchisees

Posted on 8 February 2016

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The leading online platform for home renovation and design, Houzz has recently conducted a survey to find out the latest kitchen trends in the UK, and it makes for very good reading for in-toto franchisees!

Here are some of the main findings:

1. 60% of homeowners spend three hours or more in the kitchen a day

People are spending lots of time in the kitchen. Over time it has become the heart of the home, so it stands to reason that they’re willing to spend more time and money creating a room that they will hate to leave.

2. And that’s exactly the case, with over half of homeowners spending between £10,001 and £50,000 on their new kitchen

With our flexible pricing structure, in-toto franchisees are able to offer potential customers a wide range of kitchens to suit their budgets, as well as their style.

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3. Almost half of homeowners hired a kitchen designer for their kitchen renovation

As the old adage goes: “If you think it's expensive to hire a professional, wait until you hire an amateur.”

People are keen to utilise the knowledge and expertise of talented, professional designers when renovating their kitchen. They want their kitchen to be perfect, and they want you to help make that happen.



4. Contemporary designs are the most popular style of kitchen chosen by homeowners

Always on trend, in-toto offers a fantastic range of sleek and contemporary kitchens for franchisees to offer their customers.

And for those who prefer a more classic and traditional design, we have that covered too.


5. Consumers have clear ideas about what they want

Neutral colours are extremely popular, as shades of white, grey and beige are top choices for walls and cabinetry.

Fortunately for in-toto franchisees, in-toto offers over 60 neutral toned doors to match the market demand. 

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Storage solutions are also high on the wish list with consumers wanting lots of storage as well as lots of style, while islands, pantry cupboards and breakfast bars are the top choices for built-in kitchens.

Want to find out more about 2016 kitchen trends? You can read the report in full here.

With all these fantastic findings, we’re confident that it’s going to be a successful year for in-toto franchisees, not to mention the fact that UK franchising contributed a massive £15.1 billion to the UK economy last year

Want to be a part of the success? Download our brochure for more information on the in-toto Franchise, or start your enquiry now by registering your interest and we will be in touch to talk through your ambitions.



Find out even more about joining the in-toto family and setting up your new business. If you'd like to talk anything through, please give us a call on 0113 3608 729.

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