in-toto is a true brand. The grey and orange sign is familiar thanks to a strong high-street presence and effective marketing, giving a feeling of security to customers.
We support your local advertising and PR with powerful marketing on a national level, planned and delivered by our specialist in-house marketing department. Our campaigns help to build the brand profile and reputation for everyone in the franchise and we are regularly featured in the top consumer magazines.
Our eye-catching full page advertisements are printed monthly in prominent positions within leading magazines such as KBB, Grand Designs, Homebuilding & Renovating magazine and BBC Good Food - and are specially-designed to communicate our promotions and further drive brand recognition and showroom appointments via our website to the local studios. This is strengthened by regular pieces of published editorial that feature in-toto products, news and events to really engage with the consumer and build relationships.
Followed up with e-newsletter subscriptions and punchy social media campaigns, then reinforced with strong in-store point of sale materials, we have a successful marketing strategy that generates an ever-growing customer base.
Excellent POS and promotional literature are also included in your support package, as well as a strong website that has been specifically designed to score highly on internet search engines and includes an individual profile on all our franchisees.
By exhibiting at popular exhibitions and understanding the latest social media channels, we maintain a close connection with our market and are able to generate a year round stream of quality leads and genuine enquiries from prospective customers – all of which are passed to our local franchisees for you to turn into profit.
We recognise the power of top brands working together, which is why we have recently created an e-mail campaign, together with one of our worktop partners, Cosentino, to directly target home movers. We continue to pursue new marketing ideas, always with the view to increase lead generation and awareness of the in-toto brand.
Our in-toto studios have numerous opportunities to engage with their communities through regular events and local activities such as food festivals. Cookery demonstrations are always popular and can be held in your studio with the support of talented chefs to drive more business through your door and attract new clients.
Find out even more about joining the in-toto family and setting up your new business. If you'd like to talk anything through, please give us a call on 0113 3608 729.Download our Franchise Brochure